Giving back to the community is something we’d all like to do more of. But with busy schedules and so little free time, it can be hard to volunteer in the ways we might want. Giving back to the community shouldn’t be limited to just volunteering your time, though. It might sound counterintuitive, but donating your money could pay dividends. How? Scott Safadi of Cal Bay Property Management recommends rolling up your sleeves and getting to know your community.
or property managers looking to get involved, community involvement can be a great form of philanthropy and also a potentially great way to market yourself. Consider the businesses who sponsor Little League baseball teams. Their company name and logo are often displayed on the back of every jersey at every game the team plays. That’s an invaluable marketing opportunity.
Of course, the “soft” benefits of community involvement shouldn’t be discounted, either. Giving back to your community can make you feel more connected and involved! If you want to play a more active role in a baseball team sponsorship, consider hosting an end-of-year barbecue or pool party. Put faces to names, get to know parents — you never know who they might refer to check out your property!
– Scott Safadi, Cal Bay Property Management