When it comes to attracting new tenants, it’s easy to believe that having flashy new amenities is necessary. And while they certainly don’t hurt, flashy amenities aren’t everything. In fact, there’s a lot property managers can promote about their current community without needing to do any upgrades. That’s what Scott Safadi of Cal Bay Property Management recommends – starting with the basics and promoting them like the true assets they are to your property.
Start with outdoor space. It should be an extension of the unit you’re renting. Whether it’s a small backyard, patio or even a balcony, make sure you’re photographing it and including it in your ads.
Next, emphasize your location. Even if you’re not in the trendiest part of town, there are definite pros to living in your area. Include hot spots in your listings – mention the Whole Foods nearby, or the gym conveniently down the street. Nobody wants to travel far for their daily errands, so a prime location can beat even the shiniest new amenity.
Don’t forget to mention your community’s safety features. A peephole, smart lock technology and break-proof windows can provide prospective tenants peace of mind about moving to your neck of the woods.
– Scott Safadi, Cal Bay Property Management