Finding new tenants is a constant challenge for any property manager – no one knows that better than our team at Cal Bay Property Management. And when your marketing budget is dwindling with no real leads, it is easy to start panicking. Have no fear – try one of these quick and easy ways to attract the very best new tenants.
Increase your followers. One of the best way to generate quality leads is to reach out to your existing tenants for referrals. There’s no easier way to do this than through social media! If you’re not on Facebook, you should be! If you’ve got a social media presence, be sure to keep it to date. You should be posting at least weekly!
Host an open house. Even with an appointment, many potential new tenants are no-shows. An open house can be a more efficient way to show off your property, since visitors can come and go as they please. Offer snacks, informational brochures and applications to go.
Give away. Whether you’re entering new applicants into a raffle to win a new iPad or printing your logo and phone number on pens, being generous can pay dividends. It doesn’t take a lot of investment to see real results. Try partnering with another local business to share leads.
– Scott Safadi